McMullen opens Maiden Lane flagship as Union Square fashion picks up
The 6,342-square-foot boutique at 135 Maiden Lane joins a string of fall openings, including Reformation at Santana Row.
By the Bay Area Brief staff · Edited by Seamus McKenna · · 2 min read
Mission Dolores Park and the downtown San Francisco skyline on a clear day. Photo: 4300streetcar / Wikimedia Commons, CC BY 4.0 (cropped, resized and color-graded). Archive photo of the area; not a photo of the events in this story.
Oakland-born luxury boutique McMullen has opened its flagship at 135 Maiden Lane in Union Square, a two-floor, 6,342-square-foot store designed with Gabriella Khalil.
Why it matters: It's another big fashion bet on downtown San Francisco this fall, after Uniqlo's return to Market Street.
Inside the store
The Sacramento Street store stays open.
McMullen started in 2007 in a small storefront on Piedmont Avenue in Oakland.
Also new: Reformation in San Jose
Reformation opened its fifth Bay Area store at Santana Row at 333 Santana Row, 7x7 reported.
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SFMade opened its first permanent store Tuesday at 373 Geary Street in Union Square, featuring work from more than 100 Bay Area makers and a retail-training program for local manufacturers.
Nordstrom announced Thursday, Oct. 15, that it will open a 51,500-square-foot Nordstrom Rack at 2 Stockton St., at Stockton and Market near Union Square, in fall 2027. It is the retailer's return to downtown San Francisco after its Westfield anchor store and Market Street Rack both closed in 2023.
Alamo Square Park is a 13.6-acre city park on a hilltop in the Western Addition, open daily from 5 a.m. to midnight. It faces the row of Victorians on Steiner Street known as the Painted Ladies, or Postcard Row, and reopened in 2017 after a year-long renovation.
