ThoughtSpot co-founder's SF startup Different launches with $48M seed
Ajeet Singh, co-founder of ThoughtSpot and Nutanix, is CEO. The product runs demand generation for lean B2B marketing teams.
By the Bay Area Brief staff · Edited by Seamus McKenna · · 2 min read
Tree-lined University Avenue in downtown Palo Alto on a sunny morning. Photo: Brian Sterling / Wikimedia Commons, CC BY-SA 2.0 (cropped, resized and color-graded). Archive photo of the area; not a photo of the events in this story.
Different, a San Francisco startup building AI that runs B2B marketing campaigns end to end, came out of stealth with a $48 million seed round led by General Catalyst, with Lightspeed Venture Partners participating.
Why it matters: It's one of the bigger seed rounds of the year for a Bay Area AI applications company, and it's led by a repeat founder behind two Silicon Valley companies.
What it does
The system plans campaigns, creates and launches ads, emails and landing pages, and handles "answer engine optimization" for AI search, the company said.
Early customers include Motif and Descope, which the company says redirected 60% of wasted spend.
The team
CEO Ajeet Singh co-founded ThoughtSpot and Nutanix. He leads the company with chief product officer Abhishek Pani and CTO Abhinav Yajurvedi.
Together Fund, Haystack Ventures, MXV Capital and Firebolt Ventures also invested. The money will go to engineering and go-to-market hiring, FinSMEs reported.
Sources
This article is an original summary based on the following reporting. We encourage readers to visit the original sources for full coverage.
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Benchmark and Index Ventures led the round in the company founded by a former Cognition chief of staff. Bloomberg reported a $285 million valuation, citing Hone.
Sabi says its cap uses hidden EEG sensors and a model trained on 100,000 hours of neural recordings to turn imagined speech into AI commands. Khosla Ventures led the seed round.
San Francisco's Colare launched publicly with a $2.5 million pre-seed round from Afore Capital, Garage Capital and Acadian Ventures for its simulation-based hiring tests for hardware engineers.
Bob McGrew's Arda came out of stealth with $232 million in total funding. Its AI turns product designs into assembly-line plans, and Anduril already uses it.
